N.B. We apologise that due to legal and regulatory restrictions, our product descriptions are very limited on pages like this. We would not, for example, be allowed to tell you if there was independent clinical research for any product (or ingredient in it) being able to treat, improve or ward off any illness, or help brain, bone or muscle development. If you would like to know more about any product, or would like advice about a healthy lifestyle, please get in touch. Our blog is also a great source of general health and lifestyle information. Always consult your medical doctor if you have medical concerns.
Support for your baby
The human microbiome (gut bacteria) is established at birth and throughout the first few years of life. It is now recognised that establishing a robust and balanced gut microbiome is vital to support health. By three years of age, the composition of the microbiome is fixed for life and founding a healthy balanced microbiome as soon after birth as possible is critical in supporting the development of healthy immune and digestive function.
This foundation is influenced during pregnancy, childbirth and breast feeding and is also affected by factors such as type of birth (caesarean section or vaginal), medication (particularly antibiotics), diet and our modern sterile, bacteria-free living conditions.
Developed specifically for breast fed babies
Pro-Ven for Breast Fed Babies has been developed specifically for breast fed babies from newborn to around 3 years of age to help support the development of the microbiome. It contains the Lab4B group of four types of good bacteria, which naturally form part of the microflora population of infants.
Lab4B contains two strains of Bifidobacteria and two strains of Lactobacillus for babies – Bifidobacterium bifidum, Bifdobacterium animalis subsp. lactis, Lactobacillus salivarius and Lactobacillus paracasei. The Lab4B friendly bacteria were used in the Swansea Baby Study of 454 mother and baby pairs carried out over five years.
There are two Pro-Ven for babies – one for breast feeding and one for formula feeding. The only difference between the two products is that ProVen for Formula Fed Babies contains prebiotic fibre, galactooligosaccharides (GOS), derived from the lactose in milk and naturally present in breast milk, and fructooligosaccharides (FOS), derived from fruit and vegetables.
Key features
- 10 billion Lab4B friendly bacteria per serving as used in the Swansea Baby Study
- For breast fed babies from birth
- Natural and safe bacterial strains
Is this a Probiotic?
You can call it what you like, but the Advertising Standards Authority has ruled that the word "probiotic" is a health claim, so we can no longer describe products containing bacteria like this to be probiotics.
Ramona (verified owner) –
One of my daughters favourite 🙂
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Rachel Thomas (verified owner) –
I add it to my daughter’s yogurt to help give her boost of good bacteria in addition to what she gets in breast milk, great that this product is complementary to breast feeding.
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